Growing a community of real Instagram followers is key to your small business’s
growth. But it doesn’t happen overnight.
And while it would be easy to try out a few shortcuts (like buying fake followers),
those tactics will only hurt you in the long run. Instead, consider these tried-and-true
ways to increase instagram followers:
- Use hashtags
A well-planned hashtag strategy is one of the most effective ways to grow your
Instagram audience and reach. Hashtags allow you to get your content in front of
new people who are interested in your niche or products.
However, simply repeating the same hashtags on every post can alert the algorithm
to spamming and result in lower engagement rates. Use Instagram Insights to find
out which tags get the best results for your posts.
Start by creating a list of hashtags that are relevant to your industry, brand, and
location. You can also research influencers and their posts to see what hashtags
they often use.
Encourage followers to re-share your content by posting relatable content that begs
to be shared (e.g., a gym meme). You can also run a contest where users can win a
product by tagging a friend in your post. Just make sure you follow Instagram’s
promotion guidelines and legal requirements before running a giveaway.
- Create a profile
Create a compelling and authentic profile to encourage followers to connect with
you and learn more about your products. Consider adding your location in your bio
and creating a custom hashtag for your business, product line, or events (here’s how
to create a customized Instagram hashtag). You can also use a unique color palette
or filters that communicate a consistent aesthetic for the brand and make it easy for
people to recognize you online.
You can also increase your following by collaborating with micro and nano
influencers who target your audience. In exchange for your promotion, they will
share your content with their followers. This is known as a “share for share”
However, it’s important to note that buying fake instagram followers is against the
platform’s Terms of Service and can actually decrease engagement with your
content. Instead, focus on growing organic instagram followers who are interested in
your content and products. Also, be sure to regularly review your instagram insights
to identify what types of posts and engagement are performing well.
- Engage with your followers
Instagram engagement is a hugely important metric, and successful social media
marketers make it a priority. High engagement levels indicate that your content is
resonating with your audience, which in turn signals to Instagram’s algorithm that
your posts should appear higher on users’ feeds.
You can also increase engagement by leveraging user-generated content and
running contests. For example, Starbucks’ #RedCupContest encourages followers to
share photos of their drinks with the hashtag, driving a ton of engagement and
brand awareness.For more info, do visit this websitelenostube.
Another way to engage with your followers is by hosting Instagram live sessions.
Fashion label ANINE BING does this often, and it’s a great way to interact with their
followers and drive engagement.
Finally, you can also boost engagement by running a campaign to clean up ghost
followers. These are fake accounts that inflate your follower count but don’t engage
with your content, which can skew your metrics and damage your reputation. By
cleaning up ghost followers, you can ensure that only your active and engaged
audience is seeing your content.
- Promote your posts
A great post can win you followers, but consistent content is what keeps them. If you
can’t continue to produce what brought them in, they’ll unfollow you. This is why it’s
important to have a strong content strategy with consistency in mind.
One of the best ways to increase Instagram followers is to promote your posts in a
variety of places. You can share your posts on other social media platforms, blog
articles or in email marketing. You can also use hashtags and tagged locations to
increase visibility for your posts.
Another way to promote your Instagram is to analyze your competitors and keep up
with the latest trends in Instagram content. You can do this by using a tool like
Sprout’s Instagram Competitors report or simply paying attention to the content your
competitors are posting. Also, don’t be afraid to experiment with new content
formats. For instance, Instagram Reels are an excellent way to create fun, relatable
content that can help you gain more Instagram followers.