Creating a content plan can seem simple if your YouTube channel centers on a topic you love. But most of the time, the challenge isn’t in coming up with ideas, it’s about making them happen. This can help keep users on your site longer as you anticipate their needs. It can also help with your sales or lead gen funnel as you have covered more user needs across different parts of their journey. This can help you align your content with what they’re looking for, creating something better, more useful and ultimately more successful. So, using an evaluation of what is already genuinely helping people in your market is a great place to start. You’re likely to identify themes you could cover in more detail or haven’t touched on.
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However, as marketers, it is essential to understand the difference, as they both mean separate things. In this post, we’ll define SEM, explain how it’s done, and outline how it’s different from SEO. Before you start implementing an SEO strategy for your company, it’s essential to first understand the different types of SEO, also known as the pillars of SEO. If you’re using shady tactics, all your work may go to waste if Google’s latest algorithm update changes things. But if you apply SEO best practices and consistently test, you can be prepared for when the winds change.
The image below is an example of a blog post from Kicksta that has a backlink to a HubSpot Blog post. Use your long-tail keywords to create blog posts or web pages that explain the specific topics within the pillars you’ve selected. Together, all of your long-tail keywords create a cluster around a pillar topic. Search engine algorithms depend on the relationships between clusters to connect users with the information they’re looking for. While the keywords you discover in HubSpot reflect their popularity in a standard Google search, many of these topics will also produce videos on Google’s search engine results pages. In those cases, you can create topic clusters that have both blog and YouTube content belonging to them.
SEM is essential because it ensures that your target audience sees the content you create in their search query results. You’re not left competing for organic space, as your advertisements are shown at the top of the first SERP page. You can effectively reach your target audience, drive traffic, and boost conversions. Voice search SEO is the process of optimizing keyword phrases for searches using voice assistants. Voice search mostly includes the natural language of users and delivers QUICK relevant answers. Unless you want your website to get banned in Google search, never practice or implement black hat SEO strategies.
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Our research suggests that only 5.7% of all newly published pages reach the first page of Google within a year. Google uses alternative text to understand the subject matter of an image. They can also help your images rank in Google Images and get traffic too. In this example, there are millions of pages to look through, so it’s worth filtering the report by Domain Rating or referring domains to exclude “low-value” opportunities.
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So, all things considered, your SEO strategy would be ineffective without prioritizing mobile optimization. If organic rankings are struggling for highly competitive keywords, PPC ads can help boost visibility for those keywords.
Instead of just creating what you think people are looking for, your strategy will ensure that you’re creating content that people are searching for. In summary, while SEO is a multifaceted domain with evolving strategies and techniques, there are foundational pillars that remain steadfast. In my experience, grasping user intent, conducting thorough content audits and championing E-A-T principles are central to a robust SEO strategy. While keywords were once the backbone of SEO, the era we’re in now emphasizes the importance of understanding user intent. Google’s sophisticated algorithms go beyond mere keyword matches to discern the searcher’s underlying purpose.
